Enhancing Sales Skills in Modern Era by Prof. ANIL KUMAR R

Brief Overview of the Programme

The retail sector is witnessing rapid transformation driven by technological advancements, evolving government policies, shifting demographics, and changing customer expectations. New retail formats such as e-commerce, malls, and hypermarkets have reshaped competition, while business analytics, digital payments, and data-driven decision-making are redefining traditional models. In this dynamic landscape, identifying the right customer segments, targeting profitable niches, and delivering superior customer engagement and customer experience are critical for sustained growth. Social media marketing and other online marketing techniques now play a pivotal role in brand visibility, customer interaction, and sales conversion. This Management Development Programme (MDP) offers practical insights into these emerging trends and equips participants with actionable strategies for competitive
advantage

Programme Objectives

  • Understand current disruptions impacting retail.
  • Apply modern marketing and customer engagement strategies.
  • Gain hands-on exposure to social media and online marketing tools.
  • Participate in practical sessions focused on implementation and performance improvement

Contents of the Programme (Topics covered)

  • Customer Engagement
  • Customer Experience
  • Digital Marketing

Date & Time : 11/03/2026: 10.00 AM to 04.00 PM

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Registration Fees : Rs. 999/-

Resource Persons (Faculty profile)

Mr. Anil Kumar R, Assistant Professor, TKMIM.

With over 24 years of experience in industry and academia, including 13 years across print media, financial services, and telecommunications, Mr. Anil Kumar R brings extensive expertise in retailing, sales and distribution, online marketing, direct sales, customer experience, and product management. He has a proven track record of designing innovative sales strategies, building and scaling high-performing sales teams, leading digital marketing initiatives, and driving innovation and change management. He has led consultancy and research projects for government bodies and reputed organizations such as the Directorate of Coir Development, Malayala Manorama Publications Ltd., The Mathrubhumi Printing and Publishing Co. Ltd., and other leading corporates. A BTech and MBA graduate, he is currently pursuing doctoral research in management and actively conducts impactful training and Management Development Programmes.

Mr. Siddique Musaliar.

He is the Founder of Advantage Marketing Solutions, a performance-driven marketing agency specializing in structured, data-driven, and conversion-focused growth strategies. With strong expertise in digital marketing, branding, and lead generation, he partners with businesses to design scalable and sustainable growth systems. An accomplished entrepreneur, he also manages successful ventures including Bayroute Bistro, Tea Route cafés, and a Miniso franchise. He is actively associated with the TKM family’s educational institutions in Kollam, contributing to their marketing and brand development initiatives. As a resource person, he brings practical insights and real-world perspectives to management development programmes.

Target Audience

Retail Business Owners, Entrepreneurs, Employees.

Contact Details:

Program Brochure