BRAND BUILDING – THE MANTRA OF SURVIVAL by Dr. THOMAS MICHAEL

Brief Overview of the Programme

This MDP is aimed to create a better understanding on the significance of building a strong brand in today’s highly competitive marketing environment. Today, branding is very important as it not only makes a memorable impression on consumers, but it also allows customers to know what to expect from a company. It is a way of distinguishing one from the competitors, and clarifying one’s offer, and makes it the better choice. A brand is the selling point of a product and how consumers perceive it makes a brand successful. This programme throws light on the relevance of brand building for a brand’s long term survival.

Programme Objectives

  • Ways to enhance brand value in the market
  • To have an understanding on how to increase brand awareness through brand building
  • To create an idea on brand differentiation
  • To understand how to build customer trust and loyalty through brand building
  • To create an idea on how to establish brand identity and brand equity

Contents of the Programme (Topics covered)

  • Overview of branding
  • Brand positioning
  • Brand differentiation
  • Brand extensions
  • Brand personality
  • Brand equity

Date & Time : 29/11/2025: 10.00 AM to 04.00 PM

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Registration Fees : Rs. 999/-

Resource Person (Faculty profile)

Dr. Thomas Michael has over 23 years of professional experience which include industry, teaching and academic leadership. He is a Post Graduate in Management from GRD Institute of Management, Coimbatore and a Doctoral Degree holder from Anna University, Chennai.

He started his career at Murudeshwar Ceramics Ltd. Hubli and later moved to TVS Logistics Services Ltd., Chennai. His flair towards teaching made entry into academics. He served as lecturer at School of Management, VLB Janakiammal College of Engineering and Technology, Professor of Management Studies at Dr.N.G.P. Institute of Technology, Coimbatore and Professor & Head of the Institution at Vimal Jyothi Institute of Management & Research, Kannur.

He has authored book chapters in research publications of repute. Besides publishing various research articles in national and international journals, he has also presented several research papers in national and international conferences. He is in the panel of PhD thesis evaluation of Periyar University, Salem. He has delivered lectures in various B-Schools. He is also a member of professional bodies of repute.

His teaching and research interests are in the areas of brand management, neuro marketing & strategic management. He also coordinated several consultancy activities for organizations and was invited to be the judge for Brand Expos.

Target Audience

Retailers, Business executives, Entrepreneurs and Faculty members from B-Schools

Methodology

Contact Details:

Program Brochure